Micro-SaaS studio · Indonesia
Gravitera is an independent studio building small, focused software products. Each one takes work that used to need an expensive expert and puts it within reach of the person who actually needs it. Designed by humans, built with AI.
01 One product, one problem, solved end to end
02 Priced for the person who needs it, not the enterprise
03 Designed by humans, built with AI
What we run
Products / Sec 001Gravitera operates each product itself: we design it, build it, sell it, and support it. Two are in market today, a third is in development, and more will follow under the same brand.
Food & Beverage · Small business
An AI menu designer for Indonesian food businesses. The owner types their dishes, uploads an old PDF, or simply photographs the menu taped to the wall, and gets a print-ready and QR-ready design in minutes.
Takes the graphic designer out of the critical path of selling food.
Consumer · Personal growth
An honest read of a dating profile. A short quiz, the photos, and the bio go in. A specific report comes out: what is holding the profile back, rewritten bios, a photo audit, opening messages, and a thirty day plan.
Replaces the friend who is too polite to tell you the truth.
Learning · In development
Our third product carries the same approach into learning. It is being built now under the same rule as the first two: one clearly defined problem, solved end to end, priced for the person who needs it rather than the institution around them.
Announcement to follow.
Our approach
AI compresses the build. A product that once took a funded team a year now takes the two of us weeks, which is exactly why we can afford to serve customers nobody else finds worth serving. What AI does not do is decide what deserves to exist, or how it should feel to use. That judgement stays with us, and so does the responsibility for the result.
What we hold to
Core values / Sec 002These are not decoration. They decide what we start, what we refuse, and what we shut down.
We build for problems we have watched people struggle with in person, in the language they actually speak. Bahasa Indonesia is a first-class language in our products, not a translation layer bolted on at the end.
One clearly defined problem per product, solved from beginning to end. A narrow tool that is genuinely finished beats a broad platform that is almost working. Scope is the thing we protect hardest.
AI writes code, drafts copy, and compresses months into weeks. It does not decide what is worth building or how it should feel. Every screen is drawn, worded, and judged by one of us before anyone sees it.
Clear prices, plain language, no dark patterns, no subscriptions people forget they are paying for. Where our products give feedback, they tell the truth even when it is not what the user hoped to read.
We release early to real users, watch what actually happens, and correct quickly. Opinions are cheap and easy to hold. Usage is the only evidence we trust.
Success is not measured in signups. It is a warung that sells more, a person who gets further, a student who learns faster. If a product cannot show that, it has not earned its place.
Our vision
A designer, an honest coach, a good teacher: in Indonesia these have always been priced for people who already have money. We think that is a solvable problem rather than a fact of life. Every Gravitera product takes one of those advantages and hands it to someone who was previously priced out — for the cost of a meal, in their own language, in minutes rather than weeks.
Gravitera is independent and self-funded. There is no agency layer and no account manager: the people who decide what gets built are the same people who build it and answer your email.
Co-founder · Product & Design
Shapes what each product is, who it is for, and how it looks and reads — from the first flow diagram to the last line of copy.
Co-founder · Engineering
Builds and runs the products: application code, infrastructure, and the AI systems doing the work underneath.
— Adryan & Azhar
Business & partner information